The value that your business provides to customers or clients, and what sets it aside from competitors is what we can define as your brand. This includes customer experiences for both current and potential customers. A strong brand gives them the best experience, establishing trust and credibility. A strong brand interacts with your customers through messages and images. In this article, we are going to take a look at 10 tips to a successful small business band without breaking the bank.
The brand needs to be unique and this can be done by identifying what makes the business unique, the story behind the business, and what the business does differently from the competition to make it the better option.
Grow your community
One of the best strategies of growing a brand that has been adopted by the likes of Facebook, Amazon, and Virgin, is building and improving the communities around. This makes the community trust the business more. It is good to note that the communities can be both online and offline and they can be created by the businesses on platforms like Facebook and Twitter.
Build great products and services
Building great products and services is something that should always be continuous, even when the company has succeeded. Most people will share their experiences if they liked the products or services, and this will boost the company. The moment that you stop building good products or services, chances are that the company will spiral downwards the way that Nokia did, dropping from an 11th ranking as the most valuable brand in 2008, to 81st in 2011.
Have a name and logo that stand out
The name of your brand is the first step to recognition, meaning that you need a strong brand so that it is easily recognizable. That starts with the name, which will appear everywhere to do with the company such as the website, business cards, social media, and promotional materials. That name should, in turn, be associated with a suitable logo. Go for a logo that is unique and will linger on people’s minds since it will create trust and pull the business together.
Find your voice
What we mean here is that you need to figure the language and personality that you will use as a company to deliver the branding message to the customers. A brand that is successful speaks uniquely to their targets, and that is what you should aim for.
A company should be consistent in delivering its message to customers. If the company website is on a serious tone, so should he communication on the social media networks. This way, the customers won’t get confused, and the customers will become more familiar with the brand, leading to trust. The website should be clear, consistent, and easy to use for the best results.
Honor your promises
Customers are always the best referrals, and especially if they get the services that they deserved. Keeping promises is important for your small business, even though many tend to break them. This makes customers lose trust and probably negative feedback to the business, which leads to loss of business. Trust and credibility are bound to create loyal and zealous customers.
Stand for something
You will want your brand to stand for something, or against something so that it can connect emotionally with your customers. This is a good way of winning and retaining your customers.
Empower your customers
The customers and potential customers are the ones that will be in control of your brand. All you will do is give it a push in the right direction and the customers become the brand ambassadors. They will make the brand known in their networks, making your brand to succeed. That is why you need to help these customers succeed. They will be instrumental in the growth of your brand.
Value is about giving the best products and services, and not necessarily giving the lowest price. The company can focus on product leadership, operational excellence, and great customer service.
The Christian Approach to Decorating
Branding a business should also be done on the physical property where the business is located. A good brand will want to welcome customers and make them feel comfortable. One way of doing this is by decorating the business the right way so that you accentuate the good things and hide the flaws. In this part of the article, we are going to take a look at the Christian approach to decorating, by Being Virtuous Women. We will focus on Christian home décor despite the fact that there is nowhere in the bible that talks of how to decorate a home.
There is a Christian approach to home decorating that is based on a number of scriptures. 1 Corinthians 6:12 encourages us to create an environment that is motivating and not distractive. It mentions that despite all things being lawful, not all of them are helpful.
The adornments in a home also matter a lot, since we shouldn’t decorate the home or office with adornments that can be dangerous to the people that live or work there. If you have pets or children, you need to avoid things that could cause them harm through things like breaking and cutting them.
There are also negative principles that people should avoid when decorating the homes or offices, such as doing so to show off or to impress and get praise from others. I will quote Galatians 1:10, “For am I now seeking the approval of man, or of God? Or am I trying to please man? If I were still trying to please man, I would not be a servant of Christ.” This means that you should only seek the approval of God, and not human beings when decorating your home or office.
Sticking to the right priorities is key because time and money are very precious. Avoid spending frivolously on expensive things you don’t even need. Don’t spend too much time on something when that time can be spent on better things. James 4:15 is quoted as follows, “What is your life? For you are a mist that appears for a little time and then vanishes.” Your life is too precious to waste time on some things that don’t really bring any benefits.
By following the tips above, your branding will soon be on the path to success as will be your small business. When decorating your business premises, you might want to consider some of the Christian virtues as described by Being Virtuous Women. It could have a positive effect on the business, and particularly the brand.