Whether you are attending a formal convention, or a more relaxed meet and greet, wearing a name tag is likely part of the experience. Instead of going with whatever paper version the organizers have created, take the time to create a name tag with style. Not only can this give you more power over how you present yourself, it also gives you an opportunity to say something unique about your business.
Name Tags are Ice Breakers
By wearing a name tag, you are openly inviting others to engage you, as they help identify you as part of the group. It eliminates the awkward feeling that may be associated with trying to find a way to begin a conversation, or even a simple introduction. It can make a person seem more approachable, or friendlier, and that feeling may instinctively be extended toward the business you represent once conversation begins.
In a way, it can even serve as a starting point of the person’s first impression of you if you use it in a way that speaks to who you are and what your business is all about. It also conveys honesty and transparency, as you have clearly identified yourself, and it may even make you appear more confident than going without one.
Include More Than Your Name
While many name tags only have a limited amount of space, by creating your own, you can determine which parts are most important to you and arrange them within the available space. You can choose to list your name, titles and certifications, the name of the business, or any combination that provides the information you want to convey quickly.
For example, a basic name tag provided by the event organizer may simply state a person’s name, like Karen. If you create your own, you can choose a more accurate representation of yourself and your accomplishments, such as Karen Salmansohn, Best Selling Author and Designer.
The Design Matters
Many people agonize over the creation of their business card, but think nothing of placing a cheap black and white sticker name tag on when they attend an event. If you are mingling with other industry bigwigs, or have an opportunity to interact with potential customers, taking the time to create a professional, but unique name tag can help separate you from the crowd.
You can coordinate the coloring and font to match those chosen to represent the company in important marketing or informational materials in order to create an overall impression of the brand through consistent imagery, color choice, and overall design aesthetic. If your company logo is bold and graphic, you can use it to draw a connection between you and the business you are representing without having to say a single word.
Take the Opportunity to Speak Without Speaking
Instead of letting this opportunity to express something about yourself and your business, take this chance to speak about who you are and the business you represent without saying a word. Not only can you help create a cohesive image of you and your brand, you can create a feeling of confidence while also being seen as welcoming. A quality name tag encourages conversations and questions, which could lead to business opportunities in the future. It would be a shame to miss the chance and be stuck with the little sticker instead.