With the constantly increasing competition in today’s market, advertising is becoming more and more important. Every company is looking for a unique strategy that will make each of them stand out in the crowd – from the traditional marketing methods, such as newspapers, television, and radio advertising, to the new-age marketing methods, such as web banner, mobile, blog, and social media advertising. But one familiar way of marketing that is becoming more trendy today is the use of name tags.
We all know that name tags are important for businesses and organizations as they help other people learn your name easily as well as your company’s. But of course, the use of name tags is more than just for identification purposes. Name badges also play an important role in enhancing your company’s image, inducing an effective communication, keeping your company secure, and making your employees feel more secured, respected, and confident. However, there are different kinds of name badges; and as a company owner, you should select the right design of name badge that will work best for your business. Here are some tips to help you decide the best name badge for your company:
Permanent or reusable?
The first important factor to consider when selecting a name tag is whether you need to get permanent or reusable name badges. If your company is hiring temporary staff, then reusable name tags are an ideal option. This will save your company thousands of dollars since reusable name tags can be used over and over again. However, if your company employs staff permanently, then it is recommended to go for permanent name tags.
Metal or plastic?
Once you’ve determined the type of name badge to use for your business, the next important matter to consider is the material of the name tag. When it comes to name tag materials, there are typically two choices: the metal and plastic name tags. Both offer versatility and a professional look, but metal badges are more popular today because they are more stylish and durable.
Pin or magnet?
Another important consideration to think about is whether you need pin or magnetic name badges. To make the selection process easier, determine the budget you have for this specific promotional project. If you are a small company and only have small budget, then pin metal budges are recommended. Since pin name badges are made from cheaper materials, they are likely more affordable than the metal ones. However, the downside is they are not as durable as the metal name tags and may need to be replaced more frequently. Magnetic name tags tend to last longer.
Other Important Considerations
Aside from the things mentioned above, there are other more important things to consider when choosing name tags. Of course, one of those things is fitting within your company’s nature or look. It is certainly a bad idea to select a design that is not suitable for your company’s image, like putting elaborated pictures of trees if your company is about digital products.
Another necessary consideration is to select the most appropriate fonts and colors that will easily attract people’s attention. One easy way to do this is matching it according to your company’s nature; for instance if you are in a woodworking business in Africa and have South African woodworkers, select colors that are associated with nature, such as brown, green, blue, or white. Choosing the right fonts and colors will provide a better appearance to your business.
So there you have it! If you’re running a business or an organization, considering these tips will help you decide the best name tags that you can use to help your business or organization grow.