A Content Management System (CMS) is made to help the process of creating and handling content, without needing you to have any knowledge of a programming language. In fact, modern CMS platforms let you do a lot more than that. The right CMS can assist your business with things like improving customer engagement and brand popularity, as well as boosting your marketing and sales.
Choosing the right CMS for your business can be challenging if you’re not aware of the choices. The variety of software and different choices in features can make it hard to figure out which one is best suited for your company. In the end, the choice depends solely on the goals you’d like to reach through your content.
Here’s what you need to focus on when picking a Content Management System for your company:
Ease of use
This is generally one of the most vital points a brand asks when keeping an eye out for a CMS. The ease of use can help your company save valuable time and resources, especially when taking up new staff. You should check to see whether a CMS you’re considering needs any special tutorials or training.
A demonstration can be useful in such cases to help you pick which one is the best for the requirements and potential of your employees. When changing from your current CMS, focus on how similar the new CMS is to the old one, and how convenient the transfer will be. Software sellers occasionally provide technical assistance for companies looking to switch, which can be quite useful when taking up a new system.
Security and support
It is absolutely essential to evaluate the security of a new CMS. Know its encryption and how efficient it is in securing against vulnerabilities. You should see if the CMS can compete with other CMS software amongst your competitors and whether it needs any maintenance on your ends like manual checking or software updates.
Another important thing to consider is the technical support that vendor offers. Can the vendors provide sufficient training and demos? If so, is the customer service and training up to the mark?
The price of a new CMS is critical. While the initial cost is important, you should also be aware of any extra costs like those for features, maintenance, customer service etc. The overall cost of all of these aspects should be effective enough in terms of future investments and profits.
Brightspot Insights is the perfect online blog for businesses and companies to get a clearer understanding of CMS, its types, and its benefits.
You can read up on coupled, decoupled and Headless CMS architecture to see which is better suited to your company’s needs and requirements. The blog outlines each CMS in detail and compares and contrasts their different systems so that you can evaluate their effectiveness based on popularity, architecture, price, and features.
You can opt for:
- A traditional coupled CMS architecture that links the backend to the frontend. Content and digital assets can be created, handled and saved on the site’s backend.
- A decoupled CMS architecture that separates the backend and frontend handling of a webpage into two separate systems, with one for content creation and storage, and the other for delivering and presenting data. Once data is created and edited in the backend, this CMS provides the benefit of flexible and quick internet services and API’s.
- A headless CMS that can push content to any device or channel with internet access.
For more information, you can read the Brightspot’s blog in full to understand each system, see which one works for your business, and also benefit from other services that Brighspot provides.