Whether you are working as a freelance artist designing logos, posters or doing some interior designing or any other sort of designing, you should know the importance of branding your business. A brand works as an identity for your business. It lets people know what your business is about and helps you develop an aesthetic for it. Branding can either make or break your business, especially in the design industry. Since the design is all about aesthetics, colors, and templates, branding can have a huge impact on the amount of business you get. When people look at your logo or merchandise, if they do not like the design, how would they ever choose you?
Branding your design business properly can help people identify and choose you amongst thousands! The best part is if you went to a good design school, you can probably do all the branding yourself without involving any third parties.
Here are three killer tips to branding your design business:
With so many social media websites, you need to be consistent throughout. The best way to do so is to create a general template for all your social media outlets. Choosing a color scheme can be started. For instance, you can choose black and white or any other color scheme. You might think it will bind you when it comes to creativity. Actually, it brings out your creativity more intensely. You can play around with loads of color and then just add a splash of your theme colors. The best place to perform this trick is on Instagram as you can see your photo board and it looks more consistent. You can also decide on general templates like where to place your logos or you can have a white border or the same filters. It’s all up to your imagination.
Folks would identify your posts immediately seeing your signature style. Doing that ensures you make an impact and that people will visit more often.
Merchandising is one of the biggest ways you can make a name for yourself. It not only gets the word out about your business, it can generate a decent amount of revenue as well. If you are into the graphic designing business, you can convert any of your recent designs or create new ones into merchandise. You can have them printed on a poster, shirt, keychain, mugs or other items. If you are really looking for a cheaper way to merchandise, you can buy your own machines. Machines such as a Scroll saw can help you make wooden items like key chains, a wooden photo frame, and a wooden cover for a notebook or even a wooden plaque. You can print or carve your own designs into them.
A great tip for interior designers would be to hand a free souvenir to each person they work with. They can do so by carving out a letter of the initials of their client’s name and place that somewhere as well. These can be big or small. This can soon become your signature and can help you gain the trust of your clients. However, we would warn you to choose only the best scroll saw for your purposes. Websites like the My Home Product offer you a detailed review of these products and elaborately list out the pros and cons.
Design a Creative Business Card:
A business card can travel from hand to hand and spread the word about your business. A creative business card can make you memorable in the eyes of your potential customers. Create one that immediately conveys what your business is about!