Branding your business can help you grow your business and take it to new heights. Your brand represents your business and not you. Inconsistent branding tends to confuse your potential clients and they will end up hiring another photographer. Consistent branding means you follow a specific style with your pictures without making them look alike. It can show your clients how serious you are about your business and that you are a true professional. All of this can be done with a single image.
Take time to think about your aesthetic, your style and your ideal market, as you are not promoting yourself, rather your brand.
If you wish to create a brand for your photography business, follow these basic tips to kick-start your own brand:
Create a Logo:
A logo can be a visual representation of what your brand stands for or the type of style you follow. Different fonts and certain images tend to evoke different feelings within your clients. They can be simply your name written in a certain font or an elaborate design containing an image with a multi-color or multi-font writing. Logos often serve as photographer’s watermark as well to prevent anyone from stealing their work. Thus, they can evoke certain emotions with whoever views your photos. You can design a simple logo yourself, or if you wish, you can hire an agency or a freelancer to do it for you.
Use Name Tags:
Name tags cab essential in branding your business as they ensure proper communication between your employees and clients. They can incredibly helpful in events such as a photo exhibition or a workshop you want to deliver on photography. You can choose either some simple sticker nametags or engraved metal ones. Engraved ones, of course, send out vibes that are more professional. You can even have your logo embedded in it.
Create your Aesthetic:
It might be harder to create an aesthetic while photographing at different occasions. A preset editing software will help you loads here. You can have your pictures look or feel a certain way. This is more prominent if you upload all your work to a social media site like Instagram or your own website. You can choose certain colors to shine throughout your pictures. We often associate certain colors with certain emotions. White is mostly used for a simple pure look while black is more seductive and elegant. Similarly, if you wish your pictures to look more natural, throwing in green helps while blue creates a more soothing look.
Use Specific Brand Equipment:
Using specific brands can help you brand your business as well. You can strike up a deal with the company to collaborate with them. Think about it, “A Nikon Certified Professional” would sound much better on your portfolio. Using specific brand cameras can create a certain consistency with your photos. Local companies might be more inclined to accept any deals you wish to make, as they too want to promote their brands. You can even use specific lenses.
However, if you want to create a brand that folks would appreciate, you need to make sure your equipment is the best one. You can follow any specific online guides or reviews to ensure you have the best equipment in town. For instance, Photography Gear guide reviews all lenses for Nikon D3300 so, if you wish to pick out the best lens for Nikon D3300, all you need to do is sift through these reviews and see which one suits your needs. They go through all the lenses and provide in-depth details for all the lenses for your assistance.