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Common Branding Mistakes to Avoid

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A good brand is the key to the success of a business. One has to be very keen and strategic when setting up their brand. In this article, we are going to take a look at some common branding mistakes.

Common Branding Mistakes to Avoid

Define the Brand Strategy

Most people do not define the brand strategy first, which includes understanding how the business will work, the competition and the strategies that they are employing. It is important to understand the objectives of the business since the brand is not just about the logo. You need to focus on the vision of the business and the experience of the customers.

Cheap Brand Identities

When most people are starting off, they go for cheap branding, including logo designs. Some even go online and search for cheap logos. The truth is that getting quality branding is costly but helpful to the business in the long run. You need to get a designer who will understand the business objective to do it.

Differentiate the Brand

Many people fail to differentiate their brands. The truth is that there is so much competition out there and people have to ensure that their brands are good looking and unique. It should stand out and differentiate itself from other brands.

The Right Audience

Many brands connect with the wrong audience. Remember, when branding, it is not about what you like, but what is good for the business.  This is the mistake that most people make when branding their businesses, and it leads to the wrong audience. When targeting your audience there are some things you need to know about them:

  1. What are their demographics? Where they are.
  2. What their age bracket is
  3. What they do and their average income
  4. What their needs are

With that information, you can personalize your logo to them.

Brand Extension

Despite the fact that it has become popular, people are stretching their brands too far and this can easily backfire on the business. An example of brand extension is the Virgin brand:

  • Virgin Atlantic
  • Virgin Holidays
  • Virgin Money
  • Virgin Casino
  • Virgin Records

The list is endless. Before you go on that route, you need to have done your due diligence or you could end up in the gutter.

Prince2 Training

One of the best ways to understand how to run your business is through training. In this part of the article, we are going to talk about Prince2 Training. Prince2 Training offers busy business people the opportunity to train over the weekends in their programs. They have the 2-day Prince2 Foundation course which trains project managers over the weekend. There is also the 2-day Prince2 Practitioner which trains project management. It is trained after one has completed the Prince2 Foundation course. Lastly, there is the Prince2 Foundation & Practitioner, a 4-day course which happens over the course of 2 weekends.

Summary

Before starting a business, it is important to get some basic training so that you better know how to run it. You can then come up with the concept of your brand and set up your business. You can use the tips mentioned in this article to create your brand.

Marketing – The Importance of Branding

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The success of any business is centered around providing good products or services, and an effective marketing strategy. A good marketing strategy will ensure that you have more customers and hence more business. One of the components of a good marketing strategy is branding. Branding is what gives a business an identity. In this article, we are going to take a look at the importance of branding.

Marketing – The Importance of Branding

Consumer Preference

There are many different products and services out there and having a successful brand will mean that when customers are choosing, they will lean towards your brand. People tend to have the notion that products or services which are marketed intensively are generally better. This is the importance of branding.

Higher Revenues & Market Share

Better branding and extensive marketing will generally lead to bigger profits and a larger market share, making the company even stronger. With a larger market share, it is easier to penetrate into new markets.

Easier to Survive Temporary Crises

In the event of a crisis such as the Covid-19 pandemic that has attacked the world, a good brand will ensure that you survive. People tend to trust a good brand and it makes it easier when ordering products or services from the comfort of their homes.

It Grows the Estimated Worth of the Business

The market value of a company is not detected by the physical resources, but by the brand. If we split a company and you get to keep the buildings, while I get to keep the brand, I would stand in a better place then you.

Scares Off Competition

It is hard for new competitors to penetrate a market that has popular brands. This means that if you establish your brand well and are the first one in a particular segment, you would maintain the largest market segment.

Increases Employee Productivity

People like to use good brands. If you have a good brand, people will want to work for you, including the best talent, which would increase productivity.

Increased Profitability

With a good brand and increased marketing, people will willingly pay premium for the products or services.

Graphic Design

Graphic design is yet another component of marketing. It’s actually a form of communication. Graphic design aims to capture attention and communicate to people visually. There are different types of graphic design, which we will look at here. Graphic design apply in visual graphic identity, which includes the visual components of a brand, such as the colors used. This could be the colors used on soda bottles to identify a brand. It can also be seen in user interface graphic design, which is seen in the design of apps used in electronic devices such as smartphones. There is also the graphic design of publications, such as magazines, advertising graphic design (as seen on things like billboards), and packaging graphic design.

Summary

An effective marketing strategy can boost your company to another level. You need to consider things like branding and the graphic design when coming up with your winning strategy.

Why Use Nametags?

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They might seem like something very minor in a business, but the thing is that these nametags play a huge role in boosting business. At a very small cost, they can make all the difference in your business. In this article, we are going to take a look at some of the reasons why you should use nametags in your business.

Why Use Nametags?

Stronger Corporate Identification

Nametags usually include not only the name of the employees, but also the logo of the company. Having the brand out there is a good thing when it comes to corporate branding. When employees wear their nametags with the logos, the logo of the business gets to be seen everywhere they go, and this in itself is advertising without spending and extra penny.

Better Communication

There is better communication between people when your staff are wearing their nametags, since they easily know each other’s names. Imagine working in a big company with many employees and not being able to remember most of their names! Nametags break down such barriers, bringing about better communication, which in turn leads to better performance.

Better Security

It is easier to keep track of employees in large corporations since it is easier to tell where they should be. This is good or security measures, preventing things like espionage and theft, both internal and external.

Better Customer Relations

When customers walk into your business, it is easier for them to communicate with staff without feeling intimidated, when the staff are wearing their nametags. This makes them feel as if they already know the staff, and it gives the business a friendlier and more transparent image.

Better Accountability

Imagine a customer having issues with your services but not being able to identify the person responsible! This means that the customers cannot even offer good criticism which will help improve the services of the company. This can be reversed if the employees have nametags.

Hiveage

Branding is something very important to every business and the use of nametags is just one of them. There are many other ways of branding a business, but we will look at those in another article. For now, we are going to shift and take a look at a company which has excelled in branding, Hiveage. From their logo, it is easy to tell that this is a business which offers invoicing solutions to businesses. The company offers invoicing software which can help businesses manage their money, manage their customers, and manage their teams. Judging from the reviews, the company is doing a good job at keeping their customers satisfied because the invoices are easy to create, they support ease of online payments, supports the creation of estimates and quotations, recurring and subscription billing, track time, expenses and mileage, and the viewing of detailed financial reports.

Summary

When the branding of a company is done right, the business automatically flourishes. A good way to start is by issuing all employees with nametags, or at least the ones who meet with the customers. Incorporate that with good services like those of Hiveage and your business will thrive.

The Importance of Branding Plants

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When you are running a business such as a greenhouse, the main aim is to make a profit. This will first start with the proper branding of the business so as to attract customers by making it stand out amongst the competition. This sort of branding will include things like the logo, tagline, colors, and fonts used. They need to be very simple and catchy, the tagline giving an idea of what the business does. This branding is what will be used in the advertising of the business, and there should be none or very minimal changes to the branding over time, or it could confuse your customers. With the branding intact and say that you are in the greenhouse industry, you will need to go a step further so as to increase your chances of higher or better sales. There could be many ways to do this, but in this article, we are going to take a look at branding of plants. Yes, you heard it right! Just to enlighten you, we are going to take a look at the importance of branding your plants.

The Importance of Branding Plants

It Creates Recognition

Branding will make your customers associate with the “special name” given to your greenhouse products. If the quality of the plants is also good, it will foster repeat purchases since the customers have good experiences with the plants. All that they have to do is to place an order with the “special name”, which is memorable to them.

It Brings Higher Perceived Value

The plant tends to be more valuable to buyers when you add the branding. Some people would go for the Coca-Cola Light and not the regular Coke, just because of the branding. It gives it some sort of sophistication. This is the same type of effect that branding plants has.

Allows Segmenting and Targeting of Customers

Depending on the customers that you are targeting as a company, you can brand identical products in different ways. You can target luxury by putting the plants in premium pots and labeling differently from those in not such stylish pots, and yet they are the same plant. Terms such as “low maintenance” actually work well.

It Tells a Story

Telling a story is what makes the most successful brands what they are, since they bring out emotions. Plants have the ability to tell stories, bringing out happiness, peacefulness, satisfaction, and a host of other emotions, by the way they are arranged.

Richmond Tree Care

Still on the subject of greenhouses, you might even want to go the extra mile and help customers set up the plants in their houses or backyards, at an extra cost. This might mean clearing the backyard as you set it up, and this is where Richmond Tree Care comes in. Operating in Richmond, BC, and the surrounding areas, Richmond Tree Care handles the following services:

  • Tree removal
  • Tree pruning
  • Tree stump removal
  • Tree health
  • Storm service

You can reach out to them for a free quotation by filling out a form on their website.

Summary

Branding could be the right way to go for your greenhouse business, and partnering with reputable companies such as Richmond Tree Care cold further boost your revenues.

Brand Mantra: The Qualities of a Good Brand

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For any brand to succeed in the competitive world that is today, a lot of work has to be put into the branding of the products or services. This is what will define the nature of the business, and how you want potential customers to perceive it. Before you start branding, it is good to know what the qualities of a good brand are. In this brand mantra, we are going to take a look at the qualities of a killer brand.

The Qualities of a Good Brand

The Qualities of a Good Brand

Awareness

It is important to understand the target market so that you can know how to communicate with them, determine what their interests are. Armed with this information, it is easier for you to approach the brand from the right direction.

Uniqueness

Uniqueness is a virtue that your brand should adapt for it to stand out among the competition. When you look at brands like Apple, they are known for their innovative products and cannot be compared to other products of the same type.

Innovation

There is killer throat competition in the world today, and the covid-19 situation has made it even worse, with most people opting to stay indoors. You have to be innovative in order to beat the competition. You also need to be innovative to adapt to the new trends that have been set by the covid-19 pandemic. Look at Amazon, for example, they are now making some of their deliveries using drones. Another example is Siri, the personal assistant found in their phones and tablets. They think ahead of the game by being innovative.

Reliable Products

Your products have to be reliable if your brand is to excel. A good example, one of the most reliable phones in the world ever, was the Nokia 331, giving it a success rate of 130 million units sold. Almost two decades later, there are still some people using the phone without any problems.

Leadership

A good brand needs a good leader who can steer it to success, someone who can resolve any issues along the way, and keeps the brand in one piece. You need a leadership which works more for the employees, making them understand the brand so that they can improve it even better. A good example of such a leader was Tim Cook, who steered the Apple culture to another level because he concentrated more on his employees.

Adaptability

I mentioned covi-19 earlier in this article, and in such a situation, is where adaptability comes in. strong brands are supposed to thrive in all sorts of environments, in the event of sudden changes such as shifts in the competition, and market trends, among other things. Blackberry is an example of a brand which was not adaptable, which is why it folded when Android and Apple operating systems came along.

Friendliness towards the society

Corporate social responsibility never goes unnoticed and is usually kept in a special place in the minds of consumers. Spending a certain percentage of your profits on a certain cause goes a long way in making the brand stronger.

The Birch Gold Group

Talking of good qualities for brands, the Birch Gold Group is a company which has done an excellent job with their branding. This is a financial consulting company with partners in different sectors, bent on giving Americans sound financial management advice when it comes to planning and investments. They are your best bet when you are thinking of investing in precious metals, and have worked with reputable firms such as Citigroup and IBM.

Summary

Looking at their portfolio, you will realize that the Birch Gold Group has adapted to the branding qualities mentioned above. This gives their customers more confidence in taking financial advice from them.

The Do’s and Don’ts of Branding

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In any successful business today, there is a superb branding strategy behind it. When starting off a business, it is important to consider the branding strategy to use because the brand is what will speak the voice of the business. There are many things that go into creating a brand such as researching your expected niche market, coming up with suitable colors, images, fonts, taglines, and a host of other things. In this article, we are going to take a look at the do’s and don’ts of branding.

The Do’s and Don’ts of Branding

The Do’s and Don’ts of Branding

DO: Check Out the Competition

There will definitely be competition and it is important to understand how they work in order for your brand to succeed. This will let you know how to position your brand in the market by focusing on things that will make your brand better than the competition.

DON’T: Think Small

When branding, go for something that will go through the test of time right from the start. Think big and out of the box, and go for something that you can grow with.

DO: Keep it Simple

Simplicity is the key when it comes to branding in terms of logos, colors, fonts, wording. A good example is to take a look at the Disney World tagline, “The Happiest Place on Earth.” Keep it simple and it will linger on in people’s minds easier, something that is good for your brand.

DON’T: Turn Back on a Whim

You need to be consistent with your brand, not changing on a whim. Most of the successful brands such as Ford and Mercedes have held on to their branding for years, and this has helped them to gain recognition among their customers, unlike those who change direction frequently. This is something that has given them relevance and is always on top of mind with their customers.

DO: Eat, Sleep, and Breathe YourBrand

The moment that you have the elements of your branding in place, everything should be centered around it. All the marketing campaigns should be centered around the values and attributes of the brand. You need to repeat consistently and persistently until your brand sinks into the minds of your customers.

The World of Kidtropolis – Indoor Playground & Miniature City

Looking at some of the companies that have done their branding successfully, we are now going to feature Kidtropolis.This is a company that is based in Richmond, BC, and has a number of activities set out for children to keep them entertained. Things like the party packages at Kidtropolis are offered for different age groups of kids. Some of the activities that are offered include the following:

  • Birthday parties
  • Haloween parties
  • Kids camps
  • Kids night out
  • Kids pretend play

They also have a host of indoor activities for the kids to do. The good thing with Kidtropolis in these times of the covid-19 pandemic is that they observe strict health protocols in line with the provincial health guidelines. They have even limited the number of people who can be at an event at any given time.

Summary

Proper branding is important for any business if you are to get the kind of success like companies such as Kidtropolis have gotten. Book an event for your children there and they will never be able to get enough of it.

Building a Sustainable Brand

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The business world today is crowded and it is almost impossible for some businesses to get a footing. This has further been complicated by the covid-19 pandemic, which has forced people to stay at home. We suggest to avoid crowded places, or even led to the closure of some businesses. Despite it all, there are many who are actually thriving. In this article, we are going to take a look at how to build a sustainable brand.

Building a Sustainable Brand

Building a Sustainable Brand

Understand and Learn What Your Audience Wants

There is no way that you can create a good brand if you have no idea what your audience wants, or what matters to them. You need to conduct a market research of your target audience and figure it out, and this information is what will influence your strategy. 

EvaluateYour Current Practices

You need to check out your current practices, look for the loopholes and figure out how to seal and improve them.

Come Up with a Mission Statement

Having researched your target customers, it is now time to create a mission statement revolving around their concerns, and preferably a catchy one that will hang onto their minds.

Implement the Strategy

It is now time to implement the strategy so that it becomes the unique selling point proposition to make it stand out in the crowd.

Measure, Test & Improve

With the strategy now in motion, you need to measure every element of the planning, test it to see what works, and figure out ways of improving it. This is the key to success of the business.

Communication

Whenever you make changes to the strategy, you need to inform others about it. Come up with the language that will go down well with the audience.

Omni Demolition – Demolition Partners

When the branding is done the right way, business will flow your way without too much of an effort. That is how successful companies like omnidemolition.com have successfully taken over their niches despite the competition. Omni Demolition is a company which deals with demolitions. With locations based around the United States, the company offers safe and reliable demolition services. The company is experienced, has technical expertise, and have the specialized equipment to handle a wide variety of projects, whether demolition or excavation.

What is even better is the fact that once they are done, they dispose of all the necessary debrisor pollutants, leaving the sites clean, during the whole demolition or excavation process, they always have an expert on the ground to monitor the progress and ensure that everything is going according to plan.Remember that it does not matter what the size of your project is, Omni Demolition will handle it all. All that you have to do is to fill in a form and request a quote online, directly from their website, or give them a call and someone will attend to you.

Summary

Building a sustainable brand like Omni Demolition will not happen in a day. You will have to keep measuring, trying, and improving the brand until you finally get it right.

A Strong Brand: Why It Is Important For Your Business

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Consider a big company like Apple. It has fans that are dedicated to it and would never shift to another brand. Why is this? The trick lies in their branding. Their gadgets are quality, sleek, and full of innovation. They promise what they deliver, and this has made their clients loyal to them. This is an example of a strong brand, something every business wishes for. In this article, we are going to take a look at the importance of a strong brand for your business.

A Strong Brand: Why It Is Important For Your Business

Customer Recognition

Familiarity has more power than you think, and it should never be underestimated. Let us say you are buying a phone, the moment that you walk into a store and see the Apple logo down the aisle, you will instantly click with it since it is a brand you recognize. Make your brand something that people can easily recognize.

Customer Loyalty

When a service or product is recognized, people keep coming back for more, and this can be seen in the millions of loyal Apple fans. Your brand has to strum all the right notes with your customers and you will find your loyal customers increasing.

Marketing Consistency

When the branding of your business, which could include the logo, philosophy, tagline, website, colors, etc., there is marketing consistency. This is because the branding foundation has been set and the future of the business could revolve around it.

Easy to Launch New Products

I will still keep my example with Apple, whenever they are launching a new device or product, it is always easy for the new products to sell, as compared to similar products launching, by unknown brands. People are already familiar with the likes of Apple, Samsung, Nike already have loyal followings. That is the effect of having a strong brand.

Increases Credibility

Proper branding means that the company or business looks more credible to its customers and potential customers.

Attracts Talent

A business with solid branding not only attracts employees, it also attracts an array of other people such as influencers, social media marketers, etc. this is because people always want to be associated with successful brands.

Electrician Kettering, OH

A strong brand not only has a good logo and all, but they also deliver on their services. In this part of the article, we are going to take a look at Electrician Kettering, OH. This is a company which provides electrical services which include installation, repairs, maintenance, and replacement in the Kettering area. Their professionals are available 24-hours a day, catering to both domestic and commercial works. When their technicians come calling, you have no need to worry since they are qualified, proficient, licensed and insured, giving you a boost of confidence in their services. One should never joke around with electrical hazards since they are known to cause fires, with one third of all fires caused by them.

Summary

With the right branding and services, any business can become just as successful as Electrician Kettering, OH.

Branding Techniques Worth a Try

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What is a business without the proper branding techniques? Just another business, right! In order for a business to succeed, one of the very first and important things that it needs to create is a good brand. Proper branding is what will give your business a unique voice and make it stand out from the competition. It is what will make your business linger on the mind of everyone, converting into more sales. In this article, we are going to take a look at some branding techniques worth a try.

Branding Techniques Worth a Try

Branding Techniques Worth a Try

First Impressions Should be Great

When most people start businesses, they concentrate more on content than on making a first good impression. They focus on the tactics without taking the strategy into consideration, meaning that potential customers don’t actually get the value the business will bring. First impressions will get people interested in the business.

Take Care of Your Customers

Customer experience should always be at the top of your branding mission. When customers feel that you care about them, or can take good care of them, word will quickly spread about the brand through word of mouth, testimonials and reviews. These are given genuinely by the satisfied customers and they are bound to generate attention.

Use Facebook Re-marketing and Interest Targeting

Facebook is one of the most effective marketing funnels since it allows businesses to target audiences with interest in them at low rates as compared to the likes of Google. The conversions per click are lower with higher conversion rates, if well done.

Treat the Brand as a Magnet

The brand is supposed to speak to the target customers about you and make them fall in love with you. This means that the customers should fall in love with every aspect of you, including color, logo, and shape. The text should be simple but subconsciously have a fortune of information. With that in mind, you could have more people falling in love with your business from the word go.

Get a Mantra

Treat the mantra like an extension of who you are, a tagline. It should send a message to both customers and employees about what the business is about, the core value.

Consistency with the Branding

All the branding efforts should stay consistent. If you keep changing the colors or fonts, for example, you could get the audience confused. Stick to a consistent branding effort.

Electrician Fairborn

We are now going to take a look at one of the companies which has done a great job at branding, Electrician Fairborn, OH. The company offers professional electrician services in the Fairborn, OH area, offering both residential and commercial services. Their services revolve around repairs, maintenance, installation and replacement of electrical components, and they are available 24 hours a day in the Fairborn area. This is the leading commercial and residential electrician, Fairborn, OH, company, and they have achieved success due to their great branding and excellent services.

Summary

For a business to succeed in this world of cut throat competition, it has to begin with the right branding skills. Electrician Fairborn has proven that through their branding and overall services.

Branding Your Business

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When setting up a business, one of the most important things that can determine whether it will be profitable or not is the branding. Branding speaks about you to the potential and current customers, and the message has to reflect the mission of the business. What makes a brand? The brand is a combination of the business logo, website, marketing materials, and delivery of goods and/ or services. In this article, we are going to take a look at some basics when branding your business.

Branding Your Business

Branding Your Business

Brand Strategy & Equity

The first thing that you need is a brand strategy, which can be determined by how you want to do it, what you want from it, where and when to advertise, and whom the brand is meant for. You will need to figure out the distribution channels you intend to use, and whether you will communicate visually and/ or verbally. The strategic branding needs to have consistency if you are to bring value to whatever you offer.

Defining Your Brand

What is your brand about and how can you define it? You first need to answer the questions below as a starting point:

  • What is the mission of the business?
  • What unique service or product do you provide?
  • What do other people think of your business, and especially customers and prospective customers?
  • What qualities would you want them to see within your business?

It is imperative to do a thorough research whereby you can identify the needs, habits and desires the current customers, as well as the prospective ones. You need to get into their heads and understand their way of thinking. Once you have discovered your brand, it is now time to work on it, and below is a guideline you could use:

  • Start with the logo and make sure that it is all over.
  • Come up with some sort of messaging for the brand, something about what the brand is about.
  • Integrate the brand into everything about the business such as how employees dress, how they answer phone calls, email signatures, etc.
  • It is now time to come up with a voice for the business, whether written, online, on visual imagery, and offline. Is the brand friendly? Is it formal, informal? You need to figure that out.
  • A tagline always works like magic as long as it is memorable, meaningful, and catchy in reference to the brand.

There is a lot that can be added regarding how to create a brand for your business, but we will stop here.

Healing River Acupuncture

One company that has gotten its branding right is the Healing River Acupuncture Center in Richmond, BC. The company offers acupuncture services as listed below:

  • Moxibustion, which stimulates better blood circulation by burning a mugwort herb over the acupuncture points of the body.
  • Cupping
  • Acupuncture
  • Traditional Chinese medicine

Their rates are as listed below:

  • Initial Acupuncture Treatment- (60 min) at $95
  • Subsequent Acupuncture Treatments – (45 min) at $80
  • Facial Acupuncture – (75 min) at $140

Summary

With the right branding strategy, you can create a successful brand such as the Healing River Acupuncture. They combined good branding and excellent acupuncture healing treatments.