Business Archives - Quality Name Tags

Common Branding Mistakes to Avoid

February 20, 2021 by Quality

A good brand is the key to the success of a business. One has to be very keen and strategic when setting up their brand. In this article, we are going to take a look at some common branding mistakes.

Define the Brand Strategy

Most people do not define the brand strategy first, which includes understanding how the business will work, the competition and the strategies that they are employing. It is important to understand the objectives of the business since the brand is not just about the logo. You need to focus on the vision of the business and the experience of the customers.

Cheap Brand Identities

When most people are starting off, they go for cheap branding, including logo designs. Some even go online and search for cheap logos. The truth is that getting quality branding is costly but helpful to the business in the long run. You need to get a designer who will understand the business objective to do it.

Differentiate the Brand

Many people fail to differentiate their brands. The truth is that there is so much competition out there and people have to ensure that their brands are good looking and unique. It should stand out and differentiate itself from other brands.

The Right Audience

Many brands connect with the wrong audience. Remember, when branding, it is not about what you like, but what is good for the business. This is the mistake that most people make when branding their businesses, and it leads to the wrong audience. When targeting your audience there are some things you need to know about them:

What are their demographics? Where they are.
What their age bracket is
What they do and their average income
What their needs are

With that information, you can personalize your logo to them.

Brand Extension

Despite the fact that it has become popular, people are stretching their brands too far and this can easily backfire on the business. An example of brand extension is the Virgin brand:

Virgin Atlantic
Virgin Holidays
Virgin Money
Virgin Casino
Virgin Records

The list is endless. Before you go on that route, you need to have done your due diligence or you could end up in the gutter.

Prince2 Training

One of the best ways to understand how to run your business is through training. In this part of the article, we are going to talk about Prince2 Training. Prince2 Training offers busy business people the opportunity to train over the weekends in their programs. They have the 2-day Prince2 Foundation course which trains project managers over the weekend. There is also the 2-day Prince2 Practitioner which trains project management. It is trained after one has completed the Prince2 Foundation course. Lastly, there is the Prince2 Foundation & Practitioner, a 4-day course which happens over the course of 2 weekends.

Summary

Before starting a business, it is important to get some basic training so that you better know how to run it. You can then come up with the concept of your brand and set up your business. You can use the tips mentioned in this article to create your brand.

Marketing – The Importance of Branding

February 10, 2021 by Quality

The success of any business is centered around providing good products or services, and an effective marketing strategy. A good marketing strategy will ensure that you have more customers and hence more business. One of the components of a good marketing strategy is branding. Branding is what gives a business an identity. In this article, we are going to take a look at the importance of branding.

Consumer Preference

There are many different products and services out there and having a successful brand will mean that when customers are choosing, they will lean towards your brand. People tend to have the notion that products or services which are marketed intensively are generally better. This is the importance of branding.

Higher Revenues & Market Share

Better branding and extensive marketing will generally lead to bigger profits and a larger market share, making the company even stronger. With a larger market share, it is easier to penetrate into new markets.

Easier to Survive Temporary Crises

In the event of a crisis such as the Covid-19 pandemic that has attacked the world, a good brand will ensure that you survive. People tend to trust a good brand and it makes it easier when ordering products or services from the comfort of their homes.

It Grows the Estimated Worth of the Business

The market value of a company is not detected by the physical resources, but by the brand. If we split a company and you get to keep the buildings, while I get to keep the brand, I would stand in a better place then you.

Scares Off Competition

It is hard for new competitors to penetrate a market that has popular brands. This means that if you establish your brand well and are the first one in a particular segment, you would maintain the largest market segment.

Increases Employee Productivity

People like to use good brands. If you have a good brand, people will want to work for you, including the best talent, which would increase productivity.

Increased Profitability

With a good brand and increased marketing, people will willingly pay premium for the products or services.

Graphic Design

Graphic design is yet another component of marketing. It’s actually a form of communication. Graphic design aims to capture attention and communicate to people visually. There are different types of graphic design, which we will look at here. Graphic design apply in visual graphic identity, which includes the visual components of a brand, such as the colors used. This could be the colors used on soda bottles to identify a brand. It can also be seen in user interface graphic design, which is seen in the design of apps used in electronic devices such as smartphones. There is also the graphic design of publications, such as magazines, advertising graphic design (as seen on things like billboards), and packaging graphic design.

Summary

An effective marketing strategy can boost your company to another level. You need to consider things like branding and the graphic design when coming up with your winning strategy.

Brand Mantra: The Qualities of a Good Brand

November 16, 2020 by Quality

For any brand to succeed in the competitive world that is today, a lot of work has to be put into the branding of the products or services. This is what will define the nature of the business, and how you want potential customers to perceive it. Before you start branding, it is good to know what the qualities of a good brand are. In this brand mantra, we are going to take a look at the qualities of a killer brand.

The Qualities of a Good Brand

Awareness

It is important to understand the target market so that you can know how to communicate with them, determine what their interests are. Armed with this information, it is easier for you to approach the brand from the right direction.

Uniqueness

Uniqueness is a virtue that your brand should adapt for it to stand out among the competition. When you look at brands like Apple, they are known for their innovative products and cannot be compared to other products of the same type.

Innovation

There is killer throat competition in the world today, and the covid-19 situation has made it even worse, with most people opting to stay indoors. You have to be innovative in order to beat the competition. You also need to be innovative to adapt to the new trends that have been set by the covid-19 pandemic. Look at Amazon, for example, they are now making some of their deliveries using drones. Another example is Siri, the personal assistant found in their phones and tablets. They think ahead of the game by being innovative.

Reliable Products

Your products have to be reliable if your brand is to excel. A good example, one of the most reliable phones in the world ever, was the Nokia 331, giving it a success rate of 130 million units sold. Almost two decades later, there are still some people using the phone without any problems.

Leadership

A good brand needs a good leader who can steer it to success, someone who can resolve any issues along the way, and keeps the brand in one piece. You need a leadership which works more for the employees, making them understand the brand so that they can improve it even better. A good example of such a leader was Tim Cook, who steered the Apple culture to another level because he concentrated more on his employees.

Adaptability

I mentioned covi-19 earlier in this article, and in such a situation, is where adaptability comes in. strong brands are supposed to thrive in all sorts of environments, in the event of sudden changes such as shifts in the competition, and market trends, among other things. Blackberry is an example of a brand which was not adaptable, which is why it folded when Android and Apple operating systems came along.

Friendliness towards the society

Corporate social responsibility never goes unnoticed and is usually kept in a special place in the minds of consumers. Spending a certain percentage of your profits on a certain cause goes a long way in making the brand stronger.

The Birch Gold Group

Talking of good qualities for brands, the Birch Gold Group is a company which has done an excellent job with their branding. This is a financial consulting company with partners in different sectors, bent on giving Americans sound financial management advice when it comes to planning and investments. They are your best bet when you are thinking of investing in precious metals, and have worked with reputable firms such as Citigroup and IBM.

Summary

Looking at their portfolio, you will realize that the Birch Gold Group has adapted to the branding qualities mentioned above. This gives their customers more confidence in taking financial advice from them.

The Do’s and Don’ts of Branding

November 11, 2020 by Quality

In any successful business today, there is a superb branding strategy behind it. When starting off a business, it is important to consider the branding strategy to use because the brand is what will speak the voice of the business. There are many things that go into creating a brand such as researching your expected niche market, coming up with suitable colors, images, fonts, taglines, and a host of other things. In this article, we are going to take a look at the do’s and don’ts of branding.

The Do’s and Don’ts of Branding

DO: Check Out the Competition

There will definitely be competition and it is important to understand how they work in order for your brand to succeed. This will let you know how to position your brand in the market by focusing on things that will make your brand better than the competition.

DON’T: Think Small

When branding, go for something that will go through the test of time right from the start. Think big and out of the box, and go for something that you can grow with.

DO: Keep it Simple

Simplicity is the key when it comes to branding in terms of logos, colors, fonts, wording. A good example is to take a look at the Disney World tagline, “The Happiest Place on Earth.” Keep it simple and it will linger on in people’s minds easier, something that is good for your brand.

DON’T: Turn Back on a Whim

You need to be consistent with your brand, not changing on a whim. Most of the successful brands such as Ford and Mercedes have held on to their branding for years, and this has helped them to gain recognition among their customers, unlike those who change direction frequently. This is something that has given them relevance and is always on top of mind with their customers.

DO: Eat, Sleep, and Breathe YourBrand

The moment that you have the elements of your branding in place, everything should be centered around it. All the marketing campaigns should be centered around the values and attributes of the brand. You need to repeat consistently and persistently until your brand sinks into the minds of your customers.

The World of Kidtropolis – Indoor Playground & Miniature City

Looking at some of the companies that have done their branding successfully, we are now going to feature Kidtropolis.This is a company that is based in Richmond, BC, and has a number of activities set out for children to keep them entertained. Things like the party packages at Kidtropolis are offered for different age groups of kids. Some of the activities that are offered include the following:

Birthday parties
Haloween parties
Kids camps
Kids night out
Kids pretend play

They also have a host of indoor activities for the kids to do. The good thing with Kidtropolis in these times of the covid-19 pandemic is that they observe strict health protocols in line with the provincial health guidelines. They have even limited the number of people who can be at an event at any given time.

Summary

Proper branding is important for any business if you are to get the kind of success like companies such as Kidtropolis have gotten. Book an event for your children there and they will never be able to get enough of it.

A Strong Brand: Why It Is Important For Your Business

October 23, 2020 by Quality

Consider a big company like Apple. It has fans that are dedicated to it and would never shift to another brand. Why is this? The trick lies in their branding. Their gadgets are quality, sleek, and full of innovation. They promise what they deliver, and this has made their clients loyal to them. This is an example of a strong brand, something every business wishes for. In this article, we are going to take a look at the importance of a strong brand for your business.

Customer Recognition

Familiarity has more power than you think, and it should never be underestimated. Let us say you are buying a phone, the moment that you walk into a store and see the Apple logo down the aisle, you will instantly click with it since it is a brand you recognize. Make your brand something that people can easily recognize.

Customer Loyalty

When a service or product is recognized, people keep coming back for more, and this can be seen in the millions of loyal Apple fans. Your brand has to strum all the right notes with your customers and you will find your loyal customers increasing.

Marketing Consistency

When the branding of your business, which could include the logo, philosophy, tagline, website, colors, etc., there is marketing consistency. This is because the branding foundation has been set and the future of the business could revolve around it.

Easy to Launch New Products

I will still keep my example with Apple, whenever they are launching a new device or product, it is always easy for the new products to sell, as compared to similar products launching, by unknown brands. People are already familiar with the likes of Apple, Samsung, Nike already have loyal followings. That is the effect of having a strong brand.

Increases Credibility

Proper branding means that the company or business looks more credible to its customers and potential customers.

Attracts Talent

A business with solid branding not only attracts employees, it also attracts an array of other people such as influencers, social media marketers, etc. this is because people always want to be associated with successful brands.

Electrician Kettering, OH

A strong brand not only has a good logo and all, but they also deliver on their services. In this part of the article, we are going to take a look at Electrician Kettering, OH. This is a company which provides electrical services which include installation, repairs, maintenance, and replacement in the Kettering area. Their professionals are available 24-hours a day, catering to both domestic and commercial works. When their technicians come calling, you have no need to worry since they are qualified, proficient, licensed and insured, giving you a boost of confidence in their services. One should never joke around with electrical hazards since they are known to cause fires, with one third of all fires caused by them.

Summary

With the right branding and services, any business can become just as successful as Electrician Kettering, OH.

Branding Your Business

October 18, 2020 by Quality

When setting up a business, one of the most important things that can determine whether it will be profitable or not is the branding. Branding speaks about you to the potential and current customers, and the message has to reflect the mission of the business. What makes a brand? The brand is a combination of the business logo, website, marketing materials, and delivery of goods and/ or services. In this article, we are going to take a look at some basics when branding your business.

Branding Your Business

Brand Strategy & Equity

The first thing that you need is a brand strategy, which can be determined by how you want to do it, what you want from it, where and when to advertise, and whom the brand is meant for. You will need to figure out the distribution channels you intend to use, and whether you will communicate visually and/ or verbally. The strategic branding needs to have consistency if you are to bring value to whatever you offer.

Defining Your Brand

What is your brand about and how can you define it? You first need to answer the questions below as a starting point:

What is the mission of the business?

What unique service or product do you provide?
What do other people think of your business, and especially customers and prospective customers?
What qualities would you want them to see within your business?

It is imperative to do a thorough research whereby you can identify the needs, habits and desires the current customers, as well as the prospective ones. You need to get into their heads and understand their way of thinking. Once you have discovered your brand, it is now time to work on it, and below is a guideline you could use:

Start with the logo and make sure that it is all over.
Come up with some sort of messaging for the brand, something about what the brand is about.
Integrate the brand into everything about the business such as how employees dress, how they answer phone calls, email signatures, etc.
It is now time to come up with a voice for the business, whether written, online, on visual imagery, and offline. Is the brand friendly? Is it formal, informal? You need to figure that out.
A tagline always works like magic as long as it is memorable, meaningful, and catchy in reference to the brand.

There is a lot that can be added regarding how to create a brand for your business, but we will stop here.

Healing River Acupuncture

One company that has gotten its branding right is the Healing River Acupuncture Center in Richmond, BC. The company offers acupuncture services as listed below:

Moxibustion, which stimulates better blood circulation by burning a mugwort herb over the acupuncture points of the body.
Cupping
Acupuncture
Traditional Chinese medicine

Their rates are as listed below:

Initial Acupuncture Treatment- (60 min) at $95
Subsequent Acupuncture Treatments – (45 min) at $80
Facial Acupuncture – (75 min) at $140

Summary

With the right branding strategy, you can create a successful brand such as the Healing River Acupuncture. They combined good branding and excellent acupuncture healing treatments.

Why Branding Matters

October 6, 2020 by Quality

For any company or business to thrive in today’s world, it needs to have a solid branding initiative behind it. It needs to have branding that will make it stand out from the competition and give it its own niche. It needs branding that will make it stick in the minds of users. In this article, we are going to take a look at the importance of branding, why branding matters.

Why Branding Matters

Customers Get to Know What Makes the Business

When done correctly, branding is supposed to tell the story of the business. This is why the right keywords should be used, since they should vibrate the voice of the business. The logo should also be done professionally to echo the business.

There is an Emotional Connection Created

Excellent branding is the best way for a business to emotionally connect with clients, employees, and the general public. This is something that can happen over a period of time, starting with a good reputation as your clients get to know you until you are etched in their minds.

Branding Builds Confidence

Creating a good brand that will tell people who you are is something that requires a lot of confidence, strategy, and intelligence. This is the journey to getting a great brand that will linger in people’s minds.

It Gives the Business Purpose and Direction

There needs to be goals and meaning behind whatever sort of brand your business has, and this could mean thinking out of the box beyond the logos, fonts, and even colors.

It Connects with Like-Minded Audiences

It is important to have a mission, vision, and value behind your business, and embrace them in the branding.

Great Branding Delivers Results

If you have a strong brand, chances are that it will deliver results set by the business.

Branding Generates Growth

If you look at a brand like Nike, they are making huge revenues, and that is because of their excellent branding. When your branding is good, it will generate growth.

Branding Gives Employees Morale

When employees work for a good brand, their morale is boosted and they are even proud of working there. This is something that reflects with their relationship with clients or customers.

Branding Unites Audiences

Imagine the whole family going to a particular cinema to watch a movie, and yet there are many more cinema halls around. Choosing the right cinema would mean that the business has a strong brand that tends to unite people. This is also uniting customers by taking care of their needs with your values, creating brand loyalty in the long run, and brand longevity while at it.

The Birch Gold Group

We are now going to take a look at the Birch Gold Group. This is a well-known company which has partnered with other companies from different industries so as to provide Americans with accurate information and guidance regarding their retirement goals and savings. They guide on finances and investments to ensure a sound financial future. The group follows security and safety industry, and this includes anti-money laundering (AML) compliance.

Summary

If you have a great brand like the Birch Gold Group, you can expect your business to thrive amid all the competition. Check out Birch Gold Group for financial advice and investment.

Common Challenges in Branding

September 21, 2020 by Quality

Branding is the key to the success of any business, when done right. It is what sets your business apart from the competition and drives more customers to your business. In this article, we are going to look at some of the common challenges related to branding.

Common Challenges in Branding

Treating brands as assets

Many businesses forget the main reason of building their assets and instead put their attention on tactics and measurable. This is mainly due to pressure for them to deliver in the short term, and it completely makes them lose focus on their branding.

Having a compelling vision

Many brands don’t come up with a proper brand vision, which sets itself aside from the competition, goes well with the clients, and inspires those who work there. The vision should be adaptable to different situations or circumstances, taking into consideration things like the personality of the brand and the organizational values.

Creating new subcategories

It is important, when working on their branding, to be innovative when coming up with subcategories, or else competitors quickly infiltrate and make then irrelevant. Many companies do not define these sub-categories and lose relevance in the process.

Breakthrough brand building

Companies need to think out of the box and come up with exceptional ideas. This is what will make a brand stand out, notwithstanding other factors such as the budget. This is what will bring the vision to life.

Achieving integrated marketing communication (IMC)

It is hard to get IMCsince most companies have turned to new methods of building their brand, which end up making their brands become obsolete. These include social media platforms such as Facebook and Instagram, digital marketing, and advertising, among others, which tend to make it look like brands are competing and cannot work with each other. This leads to brands being isolated and weak.

Digital strategies

This is one spot which gets many companies lost, due to the fact that it is vast and needs someone who understands it well. You just need to figure out what the audience likes about your brand, their sweet spot, and then offer it to the customer.

Internally building the brand

People who work within the brand are more likely to understand its vision, and be more passionate about it. This makes it better to build the brand internally other than externally.

Home Service Pros

Still on the topic of branding, we are now going to take a look at a well renowned brand, Home Service Pros. This is an example of a brand that has got their tactics in order. They are known for their drainage solutions to those who are based in Minnesota. Clients with lawn drain or landscape drainage problems know that the professional technicians at Home Service Pros will get their problems solved professionally. The company also specializes in landscape regarding, not to mention French drain installation, MN.

Summary

Building and growing a brand is very important for any business, as you will see is the case with Home Service Pros. Their excellent branding techniques make them the number one drainage solutions provider in Minnesota.

Creating a Strong Brand Identity

September 12, 2020 by Quality

When starting a business, one of the biggest challenges that people face is the fierce competition. It does not matter what the nature of the business is, and even if it is a first, strong competition from people waiting to poach your ideas will always be there. This is why you need to have a strong brand identity for your business. In this article, we are going to look at the importance of a strong brand identity.

Creating a Strong Brand Identity

It tells the story of the company

The brand of a company is what distinguishes it from other companies, through its elements. The elements could include the logo of the company, colors associated with the company, and the design. The way that these elements bring out themselves to the public, is the branding. It is what can be seen by others.

Increases client awareness

A strong brand gets the company noticed without too much of an effort, since people remember it. The business logo plays an important role here, which is why it should be well thought out, it is the face of the company. It is meant to draw the attention of potential business to your company. A good logo should have the following virtues:

Embody the brand
Easy to recognize
Be timeless and versatile

It grows trust and credibility

Trust and credibility do not grow overnight. It takes a lot of time to gain them, and this can be done through the following ways:

Accessibility
Having a great product or service
Consistency

Uses the power of psychology

There is a buzz that is created around strong brands, which is why customers will walk past hundreds of other brands just looking for a particular brand. Unknown brands tend to have a negative play in the mind as compared to strong brands.

It distinguishes your business from the rest

Your brand stands out because it has a unique selling proposition which stands out against the competition. It is like comparing an Apple product to some unknown mobile phone brand, Apple would stand out.

Binghamton Remodelers

Still on the subject of strong brands, we are now going to take a look at Binghamton Remodelers. This is a company that has a strong brand and is therefore a recognized residential and commercial bathroom remodeling company. They use the highest quality materials to transform your bathroom to a completely new look that suits each particular client. Residential bathroom renovation, Binghamton, NY, is now a delightful and unforgettable experience since Binghamton Remodelers completely redesign bathrooms to fit their client’s specifications. They have a team of professionals who discuss with clients their plans, before turning the client’s dreams into realities. They serve the Binghamton, NY, area and the surrounding communities. You can request for a quote on their website, by giving them a brief description of what you want done, and they will make your dreams come true.

Summary

They say that a good brand speaks for itself, and the sooner that you realize this as a business owner, the better. A good example is the Binghamton Remodelers brand, which speaks for itself.

Importance of nametags to contractors

September 10, 2020 by Quality

Nametags are one of the underestimated things, and yet it can make a big impact on a company. Branding is very wide, and nametags are one of the aspects of branding. Many contracting companies that have made it, such as Milwaukee masonry contractors, have treated branding with so much importance. Some of the reasons contracting companies should embrace nametags include:

Importance of nametags to contractors

It helps in the identification of employees

Through a nametag, you can easily identify who you are dealing with. It can help customers to set apart employees in your concrete companies from other customers. Nametags are not only important to the customers but to other employees as well, especially if they are in a large company. When a customer knows who they are dealing with, they are likely to have more trust. When they trust who they are dealing with, then the sales are likely to go up.

Employee accountability

Through branding, a concrete company can be able to build employee accountability. When an employee wears a nametag, they will feel more accountable as the customer knows specifically who they are dealing with. Employees will also have a sense of belonging, which will help in fostering accountability.

Builds Loyalty

Many customers want to deal with companies they feel they can identify with. Once employees wear nametags, it communicates to clients that they are professional in what they do. That will make customers want to identify with them, and that may build loyalty. When an employee knows who they are dealing with, and they have trust, they are likely to come back, and that helps in building loyalty.

Increase in sales

Nametags can help to give you a competitive advantage by setting you apart from other companies. Customers will be more trusting hence willing to spend on your company. Return customers and loyalty also help in increasing sales. Employee accountability helps to motivate employees to give their best, which helps in increasing sales.

Builds a sense of security

Nametags can help foster security in companies, especially big ones. It can help employees to be at the right place at the right time. It can help employees not to do stupid things that they would have otherwise done since they know they can be identified.

Enhances communication

According to studies, communication is enhanced once people know each other. Nametags can act as a conversation starter with prospective clients, which may lead to a sale. Nametags help to break barriers between employees who would have otherwise not known each other. That trickles down to better performance and hence more sales.

There are many more benefits of companies embracing nametags. As much as nametags work, other branding strategies should not be left out. When different strategies are combined, then success is inevitable. You have to adjust accordingly, depending on your goals. You also have to align yourself well according to the competition. Trends should also not be left behind, depending on who your niche market is. Do your research well to ensure you are in the right books.