Many lawyers don’t really focus too much on their marketing tactics. This ends up hurting their business more than anything as it results in them not getting new clients. Knowing how to market your firm is not that hard, you just need to know the basic marketing techniques to drive more business in. And it all starts with:
Have an online presence
No matter what type of business you have, if you do not have a website you are better off just closing shop. Yes, we understand that being a law firm you aren’t selling directly online. However, the internet is a wonderful place for you to market yourself. More people rely on getting information from the internet and you are just hurting your chances if you do not have a website. After establishing your business online, you should also consider marketing it properly.
To market it online you can consider optimizing your website and Google Adwords. For organic optimization, you need to focus on the content, link building, and blog writing. Adword is fairly much more simpler but can be costly. It is recommended that you invest around 3-5% of your revenue in marketing website online. A quality website design with proper SEO like you find at Kansas City DUI lawyer can generate quite a lot of business for you.
Get name tags
There is an increasing need for name tags and they are becoming more and more significant. Name tags allow clients to properly identify the lawyer so there is no confusion. Most law firms provide each lawyer with a name tag to avoid any confusion.
Improve customer service
One of the easiest way to get more business is through your existing clients. Referrals are a great way for lawyers to gain business but that is only achieved when you provide clients with the proper service they need. It may be hard as a lawyer to give your client the undivided attention they need at all times. So you may consider hiring customer service agents that can do that. They can follow up with your clients and ensure they get all the services they need, while you as a lawyer can provide them with all the consultation they need when it comes to their case. This will ensure that they are satisfied and result in them referring friends and family to you.
Marketing your law firm is very important for you to gain business. If you feel that you don’t have the expertise to do it on your own, then you can hire personnel to take care of it for you. Many law firms today have a marketing and business development department that works to bring in more business for the firm. So that is something you can possibly consider if you feel your firm is not getting as much business as it should.