When your business involves interacting with the public, you want to make sure you make the best impression possible. One part of a great impression involves a professional appearance. While that doesn’t mean that every kind of employee should be in a suit and tie, it does mean maintaining an appropriate standard. And having employees wear well-designed nametags is a small detail you shouldn’t ignore.
The Importance of Nametags
A nametag does more than make introductions easier between your staff and your customers, they can also make customers feel more secure about the services being provided. For example, movers in Vancouver should consider wearing name tags to put clients at ease. By having their names highly visible, customers may feel less vulnerable about bringing strangers into their home and trusting them with their belongings.
It also makes it easier for clients to address the individual movers by name. Customers may be embarrassed to make a request or point out something important to them if they don’t know the name of the person to whom they are speaking. Nametags ensure that forgetting an employee’s name it a non-issue and can make having vital conversations easier.
Designing a Nametag
A nametag becomes a reflection of your business, so it is important to take that into consideration when choosing designs. You want the nametag to be visually attractive while ensuring that any text displayed is easy to read.
One place to start when designing a nametag is to use the colors associated with your business logo and associated signage. This extends your color scheme to the nametag design and helps to reinforce that those wearing them are your employees. In fact, if your logo is legible at a reasonable distance, you can even add it to your company nametags to cement the association.
Often, you can choose between plastic and metal name tag designs. Both options can be suitably professional, though it is a good idea to consider the type of work being done before selecting an option. For example, more physical work may increase the risk of a nametag being damaged, so you might want to take that into consideration when making a choice.
Choosing a Fastener
A common way to fasten a nametag to a garment is with the equivalent of a safety pin. These offer a fairly secure connection and are often a cost-effective choice. However, they can damage certain fabrics. Additionally, they may not be a wise choice for employees doing more physical work as, if the safety pin comes undone during the course of their work, they may be injured by the exposed point.
An alternative method for securing nametags involves the use of magnets. The back of the nametag is held to a garment by magnets placed on the inside of the employee’s clothes. This option poses no safety risk if it comes undone, so it may be ideal for more active forms of work.
Setting the Standard
Once you create suitable name tags, it is important to set expectations with employees regarding their use. You may need to update your dress code to reflect the requirement in official policies, as well as inform employees directly. You also need to make sure to wear your nametag if it is suitable for your position. After a while, wearing a nametag will become second nature, and your customers will thank you for the courtesy.