We have all seen a variety of uninspiring name tags. Whether it is the simple design you often see on fast food workers or motel employees, or the paper name tags most often spotted at industry conferences, not taking the time to consider a higher level of design for you name tags could be a missed opportunity.
Your name tag can do so much more than just display your job. It can provide a connection to your business, it can reinforce your brand, and it can set you apart from the others. A quality name tag shows a new level of attention to detail, and that impression can be translated to your business.
Before you miss out on your chance to make a statement beyond the basic options, consider these tips.
Try New Materials
When most people think of a name tag, they conjure up an image of the basic plastic one with a name pressed into it. Normally, there are just two colors and not much else to draw the eye.
Today, you can find name tags in a wide variety of materials and finishes, allowing you to pick one that is best suited to your business and its image. Instead of basic plastic, maybe a metal one is more appropriate. Maybe plastic is fine, but a different texture would set your name tags apart.
The letter can be embedded into the material, raised off of the surface, or kept flush. You can also choose from a wide array of colors and inks to create a cohesive image of your businesses other materials, such as marketing flyers or other signage.
By taking the time to examine how these options can be used to further cement what your business is about, and the overall image you present to the public, you may find that it is easier for people to associate you and your employees with your brand.
Change the Font
The number of available fonts seems to grow every day. With the wide range to choose from, it would be a shame to select the same default option every time. Instead, you can use fonts to help make different information on the name tag stand out. For example, you may want to keep the name of the person fairly bold, making it easier to read at a distance. Then, you can have the name of the business written in a font that more closely matches your current signage, letterhead, or other business materials.
This helps provide visual interest while separating pieces of information based on type. This can help guide a person’s eye across the surface and creating a more memorable visual overall.
Dress Up Your Name Tag with an Image
While the most important part of a name tag is the name written on it that does not mean you can’t add something extra to personalize it to your business. If you are a florist, consider adding a simple flower graphic. If you sell the best drones in the state, work a related image into the design.
Not only can this help people associate your name with your business industry, it can also provide something memorable outside of the standard simple text on a solid background.
However, it is important that your image be readable from a reasonable distance. If it is too difficult to identify what the image represents unless you get very close to it, consider exploring simpler options. Easy readability is often what drives the creation of certain business logos, so the same techniques should be considered here.