There is so much competition in the hospitality industry that if your marketing strategy is not right. Your business can take a huge hit. Yes, your location matters but there are other marketing tools you can consider to attract more clientele to your business.
Know your Audience
It is important for any business to know its target audience. This enables them to know exactly where to engage them and get more clients. A way to do this is by asking your existing clients. As they check-in or out, you can ask them which newspaper they read or social media they typically use. This allows you to come up with a marketing plan targeting the more common social media, newspaper, magazine, or different medium is that more popularly used.
Brand your hotel
Your brand is more than just your logo, business card, and stationery. You need to establish a brand which includes website, brochure, and so on which have consistency. The color theme, design, text, and so on should be similar throughout. Even your staff is a part of your brand, so make sure they understand your brand which can be portrayed in the way they treat clients and perform.
Create a website
The main source of information for any type of service is usually online for people. So having a website is essential, not just any basic website but one that portrays your brand well. Having a design, photos, and content up is good but you need to make sure that the website is easy to navigate for customers, doesn’t take too long to load up, and allows them to either book online or contact information is provided so they know who to call for booking.
A website that is search engine optimized (SEO) is sure to bring you a lot more clients. Make sure your website is optimized for mobile phones and tablets also since many people prefer using those mediums to search online also.
Get on social media
Social media has become a great marketing tool. Facebook alone has 2 billion users that is about 25% of the world’s population. How can you give up a chance to market to that many people and that too for free or a decent price if you decide to request for paid advertisement. Your target audience surely uses social media so you should also. Market your events and your brand overall on social media.
Start a vacation club
If you have a chain of hotels or resorts, then you can market them with a vacation membership club. This allows you to market your different locations and give access to members with discounted prices on rooms and facilities. There are numerous clubs around the world like Occidental Vacation Club which gives its members amazing price plans to their resorts in multiple locations. This is an excellent way to build loyalty towards your hotel.
So no matter if you are just starting off or an established business in the hospitality industry. Our tools and tips will help you gain more business and market your hotel or resort in the right way, creating a brand.