In any successful business today, there is a superb branding strategy behind it. When starting off a business, it is important to consider the branding strategy to use because the brand is what will speak the voice of the business. There are many things that go into creating a brand such as researching your expected niche market, coming up with suitable colors, images, fonts, taglines, and a host of other things. In this article, we are going to take a look at the do’s and don’ts of branding.
DO: Check Out the Competition
There will definitely be competition and it is important to understand how they work in order for your brand to succeed. This will let you know how to position your brand in the market by focusing on things that will make your brand better than the competition.
DON’T: Think Small
When branding, go for something that will go through the test of time right from the start. Think big and out of the box, and go for something that you can grow with.
DO: Keep it Simple
Simplicity is the key when it comes to branding in terms of logos, colors, fonts, wording. A good example is to take a look at the Disney World tagline, “The Happiest Place on Earth.” Keep it simple and it will linger on in people’s minds easier, something that is good for your brand.
DON’T: Turn Back on a Whim
You need to be consistent with your brand, not changing on a whim. Most of the successful brands such as Ford and Mercedes have held on to their branding for years, and this has helped them to gain recognition among their customers, unlike those who change direction frequently. This is something that has given them relevance and is always on top of mind with their customers.
DO: Eat, Sleep, and Breathe YourBrand
The moment that you have the elements of your branding in place, everything should be centered around it. All the marketing campaigns should be centered around the values and attributes of the brand. You need to repeat consistently and persistently until your brand sinks into the minds of your customers.
The World of Kidtropolis – Indoor Playground & Miniature City
Looking at some of the companies that have done their branding successfully, we are now going to feature Kidtropolis.This is a company that is based in Richmond, BC, and has a number of activities set out for children to keep them entertained. Things like the party packages at Kidtropolis are offered for different age groups of kids. Some of the activities that are offered include the following:
- Birthday parties
- Haloween parties
- Kids camps
- Kids night out
- Kids pretend play
They also have a host of indoor activities for the kids to do. The good thing with Kidtropolis in these times of the covid-19 pandemic is that they observe strict health protocols in line with the provincial health guidelines. They have even limited the number of people who can be at an event at any given time.
Proper branding is important for any business if you are to get the kind of success like companies such as Kidtropolis have gotten. Book an event for your children there and they will never be able to get enough of it.