In the world today, the success of your business could easily depend on how effective the marketing strategies that you’re using are. There are very many products that are similar nowadays and it is almost impossible to make a breakthrough. An effective marketing strategy will automatically drive up sales and reek in more profits. In this article, we are going to look at the key components of an effective marketing strategy.
The Importance of an Effective Marketing Strategy
Goals and Objectives
You need to have the goals and objectives of your business at hand if you want to have an effective marketing strategy. Some of the things to take into consideration when coming up with goals are brand recognition, market share growth, an increased digital presence, among other things. Once the goals are in place, it is easy to set objectives for each goal.
Investment
You also need to find out what your marketing budget will be like by coming up with a marketing wish list. Zero into the most important ones if you are above budget and then innovate ways in which you can increase your marketing within that budget.
Target Audience, Buyer Journey, and Messaging
You need to know the descriptions of the target audience so that you know exactly who they are. You also need to know their demographics and psychographic characteristics such as personality and hobbies. From there you can develop their personas. This will make it easier to determine the messaging media through which you can reach the target audience.
Decide the Channel Mix
You now need to figure out where the highest return on investment will come from. It could be through digital marketing, content marketing, or traditional marketing techniques such as TV and radio.
NYNE Bass Bluetooth Speaker with NFC Pairing
A good example of a good marketing strategy with the NYNE Bass Bluetooth speaker, just noting by how well received it is in the market. It is a perfect speaker to carry along on a camping trip, working perfectly with smartphones.
Going for approximately $180, the speaker has a deep rich bass, which is the key feature. It also uses the latest Bluetooth 4.0 technology, features a long-lasting built-in lithium-ion battery, and it can be used to charge other devices such as smartphones. It comes with touch and pair technology, or NFC. This means that if you have an NFC capable device, all you have to do is to tap it on the speaker to connect the devices. Another advantage of this speaker is the four international adapters that it comes with, making it the perfect speaker to travel with internationally. On the downside, it can’t last for up to the 10 hours the manufacturers claim, according to some customers. Blackberry users have also complained of the speaker not working very well with their devices, although not many people use Blackberry’s nowadays.
Summary
With the right marketing strategies in place, anything can hit the ground running in the market. By following the right processes, you can make good sales like the NYNE speaker is doing.