When you are running a business such as a greenhouse, the main aim is to make a profit. This will first start with the proper branding of the business so as to attract customers by making it stand out amongst the competition. This sort of branding will include things like the logo, tagline, colors, and fonts used. They need to be very simple and catchy, the tagline giving an idea of what the business does. This branding is what will be used in the advertising of the business, and there should be none or very minimal changes to the branding over time, or it could confuse your customers. With the branding intact and say that you are in the greenhouse industry, you will need to go a step further so as to increase your chances of higher or better sales. There could be many ways to do this, but in this article, we are going to take a look at branding of plants. Yes, you heard it right! Just to enlighten you, we are going to take a look at the importance of branding your plants.
It Creates Recognition
Branding will make your customers associate with the “special name” given to your greenhouse products. If the quality of the plants is also good, it will foster repeat purchases since the customers have good experiences with the plants. All that they have to do is to place an order with the “special name”, which is memorable to them.
It Brings Higher Perceived Value
The plant tends to be more valuable to buyers when you add the branding. Some people would go for the Coca-Cola Light and not the regular Coke, just because of the branding. It gives it some sort of sophistication. This is the same type of effect that branding plants has.
Allows Segmenting and Targeting of Customers
Depending on the customers that you are targeting as a company, you can brand identical products in different ways. You can target luxury by putting the plants in premium pots and labeling differently from those in not such stylish pots, and yet they are the same plant. Terms such as “low maintenance” actually work well.
It Tells a Story
Telling a story is what makes the most successful brands what they are, since they bring out emotions. Plants have the ability to tell stories, bringing out happiness, peacefulness, satisfaction, and a host of other emotions, by the way they are arranged.
Richmond Tree Care
Still on the subject of greenhouses, you might even want to go the extra mile and help customers set up the plants in their houses or backyards, at an extra cost. This might mean clearing the backyard as you set it up, and this is where Richmond Tree Care comes in. Operating in Richmond, BC, and the surrounding areas, Richmond Tree Care handles the following services:
- Tree removal
- Tree pruning
- Tree stump removal
- Tree health
- Storm service
You can reach out to them for a free quotation by filling out a form on their website.
Summary
Branding could be the right way to go for your greenhouse business, and partnering with reputable companies such as Richmond Tree Care cold further boost your revenues.